By Local we mean your adjacent counties, cites and towns. If you were a 'insurance broker in Luton' there would be no point spending time and money promoting your website nationwide, when someone looking for your services, would be use the search phrase 'solicitor in Reading'.
Google holds over 75% of the market share out of the top search engines. How many of you search beyond the first page of Google?
To increase your business it is vital you promote your website to make sure it appears on PAGE 1 of the major search engines and in the Google Local "Ten Box" (see below) ...
As you can see, it is important that you get a listing in the "Ten Box" as well as the Organic listings, since that is where you will receive the majority of your traffic.
